(UX/UI designer)
Budapest, HU - 47.49° N

Independent since 2023
9 years · 46 shipped products

Ben Kovacs, UX/UI designer - Ben

Black and white portrait of Ben Kovacs
● Ben Kovacs

I design digital products for fintech, healthcare and SaaS teams. I work from user research to pixel-perfect developer handoff so complicated things feel simple.

See my work About
Case studies · 04

Products that measurably work better.

Every project started with a business problem and ended with a number. Here are four of my favorites.

01 / 042025

Lumen_

Mobile appFintechLead designer

I redesigned a neobank's onboarding and its everyday finance view. You can now open an account in 6 minutes instead of 14 days, and the balance finally shows what people actually need: how much they can still spend.

+38%activation in the first week
6 minaccount opening instead of 14 days
4,8★App Store, 12k ratings
Request case study
BK
● Secure
Left to spend until end of October715 EUR
TransferCardsGoals
☕

Café, GozsduToday, 08:42

−3.20
↗

SalaryOct 10

+1,540
⌂

RentOct 05

−615
+38%activation
6:02average onboarding
02 / 042024

MyDoctor_

Web appHealthcareUX research

An appointment booking platform for private practices. After 22 interviews it became clear that patients aren't looking for a doctor, they're looking for the earliest available slot. So we reorganized the whole booking flow around that.

−54%drop-off during booking
3 stepsinstead of the previous 7
92SUS score in tests
Request case study
mydoctor.com/booking
EN

Dr. Esther NagyDermatologist · Budapest District XIII

★★★★★
M14
T15
W16
T17
F18
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08:30
09:15
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11:00
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Wednesday, Oct 16 · 09:15Book →
3 stepsbooking
03 / 042023 — 2024

Atlas_

Design systemB2B SaaSTokens

The shared design system for a suite of 9 SaaS products: 140 components, Figma variables and tokens synced into code. Today the system speeds up the work of 38 developers across 5 teams.

140documented components
2.4×faster delivery on new features
AAWCAG 2.2 compliance
Request case study
Display / 64AaFigtree · 600 · −4.5%
Color tokens
PrimarySecondaryTextSuccess
Notification
Dark mode
atlas@company.com
input / mdv3.2.0
04 / 042023

Fleet_

DashboardLogisticsData visualization

A real-time dashboard for a carrier with 1,200 vehicles. Dispatchers used to watch 6 screens at once, now they watch one. Exceptions come to the front, not the noise.

−27%reaction time on delays
6 → 1screens per shift
98%daily active dispatchers
Request case study
On the road1,084▲ 3.2%
Delayed17▼ 41%
Delivered9,312▲ 12%
Weekly performance
Philosophy

A good interface isn't noticed, it's used. I work to make sure every click in your product has a reason and none is wasted.

9yrs

of experience in product and interaction design

46+

shipped digital products across 11 industries

31%

average conversion increase after redesigns

180+

user interviews and usability tests

Process

Six steps from hunch to measurable result.

Not waterfall and not chaos. We move in short cycles, and every phase ends with something you can try or base a decision on.

“I can't find where I see how much I can still spend this month.”P04 · interview
“Three screens for one transfer? I'd rather call the bank.”P11 · interview
People don't care about the balance, they care about what's left.INSIGHT #07
01

Discovery

Interviews, data analysis and a competitor audit. We find out what the real problem is before drawing a single screen.

Sign-in01
Overview02
Transfer03
Done ✓04
02

Structure and flows

Information architecture, user flows and wireframes. The shortest path to the user's goal.

Push notifications
Biometric sign-in
Weekly summary
03

Prototype

Clickable, realistic prototypes in Figma and ProtoPie.

92%task success
04

Validation

Usability tests with real users, before development.

// tokens/color.json "accent": { "value": "#D4FF3A" }, "radius-lg": { "value": "20px" }, "space-6": { "value": "24px" }
05

Developer handoff

Documented components, tokens and states. Developers don't have to guess.

+31%conversion · 90 days
06

Measurement and iteration

We keep watching the numbers after launch and refine where needed.

Tools I work with every day

About

Hi, I'm Ben. I build bridges between business and people.

I started as a graphic designer, but I soon realized I'm more interested in why someone clicks somewhere than in what color the button is. Since then I've worked with startups, agencies and enterprise teams.

I believe in short feedback loops, honest usability tests and the idea that a good design system is a developer's best friend.

Product strategyUX researchInteraction designUI designDesign systemsPrototypingAccessibilityWorkshop facilitation

Independent UX/UI designerFintech, healthcare and SaaS clients

Current

Lead Product DesignerNordlight Studio · leading a team of 8 designers

3 yrs

Senior UX DesignerFintera Labs · mobile banking products

2 yrs

UX/UI DesignerPixelgarden Agency · web and e-commerce projects

1 yr

MOME, BA in Media DesignBudapest

Studies
Feedback

What teams say.

I don't just hand over screens. I keep working with most of my clients after the project ends.

Ben understood our customers better in two weeks than we did in two years. The new onboarding earned back the entire project cost in the first month, and he's still the first person we call.

Anna SzaboProduct Director, Lumen

Finally a designer who thinks like a developer too. Thanks to the tokens and state descriptions he handed over, we hardly had any questions during the sprint.

Mark TothCTO, MyDoctor

Without Ben, our design system would still be a messy Figma file. Five teams use it and everyone loves it.

Rebecca KissHead of Design, Atlas

Working together

Choose the format that suits you.

Clear scope, fixed prices, no surprises. The first 30-minute conversation is always free.

UX-audit

A quick diagnosis of an existing product.

€1,400 / one-time
  • Heuristic analysis, 40+ criteria
  • Prioritized fix list
  • Video walkthrough for the team
  • Turnaround: 5 working days
Request an audit
Most popular

Design sprint

Redesign of one critical flow, ending with a tested prototype.

€4,800 / 3 weeks
  • Research: 6-8 user interviews
  • User flow, wireframes and hi-fi UI
  • Clickable prototype and usability test
  • Development-ready handoff
Start a sprint

Product partner

An embedded senior designer in your team.

€6,200 / month
  • 3 days a week of dedicated capacity
  • Participation in sprints and planning
  • Building and maintaining the design system
  • Cancel monthly
Let's talk about it
FAQ

Frequently asked questions.

What kinds of projects do you take on?

I mostly work on complex digital products: mobile and web apps, SaaS interfaces, dashboards and design systems. I rarely take on simple brochure websites, but I'm happy to recommend a colleague.

Do you work with international clients?

Yes, about half of my clients are international, mainly from Germany, the Netherlands and the United Kingdom. I work in both Hungarian and English, and the collaboration can be fully remote.

How soon can you start?

I currently have availability from November. I can usually start an audit within 1-2 weeks, and larger projects are best arranged 3-4 weeks ahead.

Do you handle development too?

No, but I work closely with it. I know the frontend constraints, I sync tokens into code and I'm available to the development team during sprints. If you don't have your own team, I can recommend trusted partners.

What does the first conversation look like?

We start with a free 30-minute video call where we go over the goals, the deadline and the budget. Within 48 hours I send a short proposal with the suggested approach and the exact price.

Contact

Got a product that could be better?

Write a few sentences about what you're working on. I'll reply within 24 hours and we'll talk about how I can help.

hello@bencekovacs.com
Book a 30-minute call